It's clear that a positive alternative is needed in the fashion industry, and Dedicated's vision is to be that alternative. They guarantee a responsible production that puts both the environment and human rights in focus - from organic cotton cultivation to the store. They do this by working with some of the toughest certifications in the industry.

They want to challenge the image many have of sustainable fashion. Together with renowned photographers and illustrators from around the world, as well as major music / film licenses, they make sure to produce exciting and graphic collections. Always relevant, always sustainable.